As I read a devotion about the love of God, two thoughts came to my mind. One was of the Energizer battery commercials. I kept hearing the phrase, “It just keeps going and going…” The second thought was similar. It was of the old Timex watch commercials where we heard the phrase, “Takes a licking and keeps on ticking.” (I’m dating myself now!)
At first, I thought that my mind was just being distracted, but the next thought that entered my mind was from Hebrews 13:8, which tells us that Jesus Christ is the same today as He was yesterday and as He will be forever. I wondered why the Lord was bringing all these thoughts to my mind. I thought, “What do Energizer batteries and Timex watches have to do with God?” As I sat and thought about that, this is what the Lord spoke to my heart:
We are always searching for things that last. We long for relationships that last a lifetime. We buy products that we have been told are built to last, that come with a “lifetime” guarantee. But do these things last? Some relationships do, but not all. Watches may last a long time, but they will one day stop ticking. And while some batteries might last longer than others, they do eventually die. But God never dies! He cannot and will not die. As the Scripture says, He is the same today, yesterday, and forever. That promise is clear in His word.
When we are searching for something that lasts, what we are really searching for is God. He is the King eternal (1 Timothy 1:17). He is the Alpha and the Omega, the First and the Last, the Beginning and the End (Revelation 22:13). His love and faithfulness never fail (Psalm 89:2). They keep going and going…
Thank You, Lord, for this promise.